car buying decisions

Women more likely to buy a car online — UK study

IF DATA from UK online retailer BuyaCar is any indication, then women are 71% more likely to buy a car online than men. The figures come from a new analysis of visitor behavior in the traditional and…

Lexus’ happy problem

Dealers of luxury vehicles in the Philippines are currently struggling with a problem. It’s not exactly a crisis—at least, not yet—but it is testing the mettle and abilities of their local managers just the same. That’s because…

BMW launches first augmented reality dealerships

FRANKFURT AM MAIN, Germany — BMW customers will be able to view the luxury carmaker’s hybrid and electric BMWi cars with augmented reality technology in a world first for car dealerships from Thursday, the manufacturer said. Using…

An OFW’s guide to buying that much-deserved car for the family

Dear OFW, If there’s anything to be taken from your life story, it’s that your hard work has not gone unnoticed. We do see how wonderful you’ve transformed your life and the lives of the ones who…

How safe is your car? Influencing car buying decisions in the Asean

When consumers buy a car in an industrialized country, aka a “mature market,” it’s a given that the vehicle has safety features such as six airbags, Advanced Braking System (ABS) with Electronic Brake Force Distribution (EBD), Electronic…