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How to attract billion-dollar automotive investments

While we are all waiting for the long-delayed (two years and counting) Philippine Automotive Manufacturing Industry Roadmap of the Department of Trade and Industry (DTI), Indonesia has leaped ahead with $3.5 billion in investments from around 80…

Micmic Rojas: Man of Steel

More specifically, Micmic Rojas is the man of lightweight aluminum alloy wheels. And unlike most executives of car companies and its supporting industries, Micmic is a man that lives and breathes cars.…

The New D-Max: a ride for all seasons and reasons

Nowadays, pickup trucks are no longer workhorses used only in farming, construction and other outdoor industries. Modern pickups have become a lifestyle statement for urban dwellers who dare to be different from the hoi polloi driving passenger…

Getting out of my comfort zone with the Chevrolet Colorado

I’m definitely not a nature lover. I don’t like getting dirty or being in places that have lots of bugs. Being the Jane of Tarzan was something I never fantasized.…

Getting to know the Peugeot RCZ

Not many Filipinos are familiar with French cars, what with the market being saturated with Japanese, German, American and Korean brands plus a few Italian (Ferrari, Maserati, Lamborghini), British (Jaguar, Land Rover, MINI Cooper, Bentley, Rolls Royce)…

Oddities at the 43rd Tokyo Motor Show 2013

Japan is a country that embraces peace, tranquility, harmony and serenity. Unfortunately for some, it is a country that also embraces anonymity, uniformity and, due to a combined Buddhist/Shinto belief, aspires to a single consciousness, focusing always…

Tokyo Overload

DESPITE being just a 4-hour flight away from the Philippines, Japan has been one of those difficult countries to visit in the past. Visa requirements were tough, the cost of flying to Japan being almost at par…

Toyota’s heart project at center of 43rd Tokyo Motor Show

For the first time since it was begun in 1954, the Tokyo Motor Show’s (TMS) symbol this year is a small dark blue car with a red heart beating at its center, ringed by bright orange, yellow,…

Being fuel-efficient: If I can, then everybody can

In my 15 years of exposure to events management, I had helped organize several fuel economy runs. We had one eco run that required the participants to drive for 12 hours straight at the racetrack. In another…

Desperately waiting for the roadmap

First, it was Ford Motor Co. that shut down its assembly plant in Sta. Rosa, Laguna, at year’s end, 2012. Now, rumors are rife that Nissan Motor Philippines, which is merging with Nissan light commercial vehicles…

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