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Photos by Charles E. Buban A thick plume of dust hung over our SUVs as we flew about Busuanga Island’s bumpy, gravely dirt road. Visibility sometimes dropped to near zero so the convoy had to be extra alert to oncoming traffic and blind curves, and of course, to keep our […]
A sports utility vehicle (SUV) caught fire along the northbound lane of Edsa-Quezon Avenue on Tuesday evening. It was reportedly an Isuzu MU-X. In an online advisory, the Metro Manila Development Authority (MMDA) said the incident near Eton Centris was reported at around 6:40 p.m. MMDA said members of the Highway Patrol Group were on […]
SLIPPING behind the wheels of both the mu-X and the D-Max at Isuzu’s Gateway City complex in Thailand (150 kilometers east of Bangkok) a few weeks ago brought a sense of déjà vu. The exterior as well as the cabin looked and felt extremely similar to the ones sold in the Philippines. In fact, if […]
FOR OVER a decade, the 4JJ1-TC Isuzu Philippines’ 3- liter common rail direct injection, turbocharged diesel engine, powered the company’s top-of-the-line models. Being the epitome of power, reliability and fuel efficiency, this 144-horsepower (maximum torque at 294 Newton-meters) engine was even fitted on the second-generation D-Max pickup truck when it was launched here in September […]
SALES of Isuzu Philippines Corp. (IPC) in the first nine months of the year jumped 70 percent, compared with the same period in 2014, due to the outstanding performance posted by its SUV model. Based on the combined report released by the Chamber of Automotive Manufacturers of the Philippines Inc. (Campi) and the Truck Manufacturers […]
MANILA, Philippines–Isuzu Philippines Corp. continued to chalk up a strong sales performance last month as it set a new monthly record of 1,813 units in February, driven largely by the rising demand for its “big boys.” This volume brought the company’s total sales to 3,040 units in the first two months of the year—up 56 […]
Forget the Ferraris, Lamborghinis and Maseratis. Here are three motor vehicles, launched this year, that I picked for their practicality and/or fun-to-drive element, not for the elitist glamor that comes with owning an astronomically priced luxury super sports car.
DESPITE the more aggressive stance of its competitors in rolling out newly upgraded models in the market, Isuzu Philippines Corp. (IPC) remained undaunted throughout this year. Instead, it stayed on top of its game, having earned a good reputation in harsh on- and off-road conditions. Banking on the rising demand for trucks, and on the […]
When Isuzu Philippines launched the mu-X last September, the emphasis was on the family-friendly features by presenting the Kramer family as its brand ambassador. Doug Kramer drove a shiny new unit onstage with his attractive wife and three small children on board.