THE tennis star became Kia’s brand ambassador in Spain when he was only 17, a rising talent on the court. This was in 2004. Two years later, Rafael “Rafa” Nadal was signed up as global Kia brand…
Kia’s A-segment hatchback has come a long way from the days of the People’s Car. …
When Kia Motors designed the fourth generation of the Rio, they made their best-selling global car 90 percent new.…
MANILA, Philippines–Kia Motors announced that tennis superstar Rafael “Rafa” Nadal had committed to continuing his role as the Korean auto maker’s global brand ambassador for another five years. The Spanish tennis sensation and former No. 1 ranked…
Kia Motors has launched its newest sensory branding initiative aimed at enhancing customer interaction with the brand—a sonic signature titled “The Rise of Surprise.”…
They make cars “Gangnam” style. But on a sunny Friday, Feb. 7, Kia Motors showed it could use that same passionate fervor for making lavish, stylish cars for a purpose that’s more down-to-earth, yet life-affirming as well.…
