Audi is appealing to younger consumers — and Audi fans of all ages — with Lego versions of some of the brand’s fastest cars. The toy manufacturer has extended its “Speed Champions” series by coming out with…
For the kid in all of us, Ford is working with Lego Speed Champions to bring the excitement of the racetrack to people’s living rooms with the first-ever Mustang and F-150 Raptor Lego sets. “The Lego Group…
Lego, the world’s largest toy company, and described as the world’s largest car manufacturer (in brick terms), has officially launched its own lineup of supercars. Flexing its licensing muscles, Lego has teamed up with Ferrari, Porsche, and…
Lego is feeling the need for speed. The building brick master will be teaming up with Ferrari, McLaren, and Porsche with new playsets in 2015, comprising the new Lego Speed Champions line. Here’s the news from Lego:…
Here’s news from Shell and our favorite carmaker, Lego: Shell has launched its new Shell V-Power Nitro+ Lego Collection, an exclusive range of buildable Ferrari collectibles made out of Lego bricks. Available today at Shell stations across…
One of the most successful co-promotion campaigns, Shell’s partnership with Lego, has been undone, no thanks to a campaign by environmental activist group Greenpeace. Greenpeace alleges that Shell is ruining the environment with its oil-drilling activities. According…
