Joan “Nani” Roma (ES) in the yellow Mini ALL4 Racing has won the 2014 Dakar Rally. The Monster Energy X-raid Team driver finished the toughest rally challenge in the world just 5:32 minutes in front of his…
On a 9th stage dominated by the sand, Red Bull KTM’s Marc Coma made his mark and reinforced his lead in the general standings whilst picking up his 23rd special stage victory on the Dakar, his second…
After the perfect run by the reigning Dakar champion Stéphane Peterhansel (FR) in his black Mini All4 Racing at the 2014 Dakar Rally on Monday, the third competitive day of the world’s toughest endurance rally was another…
Mini has just announced details on the all-new Cooper, now dubbed the Mini Hardtop. The new car features new engines and all-new bodywork and interior. The new car is, for better or for worse, longer (by 114mm),…
The production of the new Mini starts at Plant Oxford, England, in just a few weeks time and will be unveiled at the brand’s home on 18 November 2013. The launch campaign kicks off at the same…
The Primer Group recently launched its new curatorship program with Mini with its newest fashion retail store General. General is a first-of-its-kind concept store that houses a dynamic selection of clothing lines, accessories, and footwear that appeal…
