MITSUBISHI Motors Philippines Corp. (MMPC) is betting heavily on the Philippines. As if its continuing investments in the country were not enough, the local unit of Japanese carmaker Mitsubishi Motors Corp. (MMC) recently announced plans of…
Mitsubishi Motors Philippines Corp. (MMPC) is investing P4.3 billion to beef up its production assembly facilities in Laguna to prepare for its participation in the government’s Comprehensive Automotive Resurgence Strategy (CARS) program. In a press briefing on February…
Mitsubishi Motors Philippines Inc. (MMPC) remained bullish of its prospects this year, targeting vehicle sales of 70,000 units amid controversies hounding one of its best-selling models. This represented a 29-percent increase in sales for the country’s second…
Mitsubishi Motors Philippines Corp. (MMPC) is starting the year with a great treat to its valued customers. From January 21-24, 2016, MMPC will be holding a family expo dubbed as the “We Love Mitsubishi Family Expo” at…
THE PICKUP wars started last year, but will hit its peak in 2016, thanks to the late introduction of the all-new Toyota Hilux. This will be the Hilux’s first full year of sales, following Mitsubishi’s early launch…
Mitsubishi Motors Philippines has been quietly selling and delivering Montero Sport units since December, and will officially launch the vehicle on January 20. The all-new SUV features sharper styling, a powerful and reportedly fuel-efficient engine, and the…
Text and photos by Tessa R. Salazar “WE’RE victims of an issue that is nonexistent. It is our vehicle’s resale value that is suffering. People already think something’s wrong with the vehicle [without checking it first],”…
The Philippine automotive industry continued its stellar performance in 2015 as it booked a strong double-digit growth of 23 percent in vehicle sales to 288,609 units. For December alone, local automotive players posted a 25-percent growth to…
Text and photos by Charles E. Buban Occam’s razor is a logical principle that states one should avoid “stacking” information to prove a theory if a simpler explanation fits the observations. In other words, the…
