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Pursuing the goal of zero fatalities on the road, Nissan during the 2016 Geneva International Motor Show in Switzerland, unveiled the “Intelligent Mobility” vision, a sort of guide for the company as to how future Nissan vehicles will be powered, how they will be driven, and how they will be integrated into society, all […]
When it comes to autonomous driving, most people think they should relinquish control to the machines—a very impersonal vision of the future. For Nissan however, it should be the other way around although there will be more autonomy, more electrification and more connectivity. Dr. Maarten Sierhuis, chief technology officer at the Nissan Research Center […]
Something dramatic happened in the automotive industry last month. The composition of the exclusive circle of top 3 sales performers changed, notwithstanding the 0.6 percent growth in vehicle sales compared to February 2018 as reported by the Chamber of Automotive Manufacturers of the Philippines, Inc. (Campi) and the Truck Manufacturers Association, plus the 12 percent year-on-year growth posted by the Association of Vehicle Importers and Distributors (Avid).
Nissan is one of the few companies to buck the current downtrend in the Philippine automotive market. Thanks to its robust lineup, the brand is generating more interest than ever.
Just this March, the Nissan Leaf became the first electric car to surpass the 400,000 unit sales mark.
Unlike other motorsport racing that uses conventional internal combustion engines (ICE), Formula E is the world’s first electric street racing series.
The hammer of the gods couldn’t have chiseled out a more beautiful, majestic, yet menacing sight.
A few years ago, I had the chance to visit Nissan’s all-new factory worth $360 million in Samut Prakarn, Thailand. We were getting a preview of the all-new Nissan Navara pickup, and Nissan was boasting of not just their new gem, but the facility’s new technology center as well. Then Nissan Pilipinas president Toti Zara […]
Nissan finally dips its feet into the highly competitive Philippine mid-size SUV market dominated by Toyota and Mitsubishi. Not only is it the new baby in this segment, the New Nissan Terra (meaning: earth or land ) has the looks, muscle, and a whole load of advanced technology to rival the reigning kings […]
The Nissan R35 GTR and I share a somewhat serendipitous story. I was one of Nissan’s guests at the official media unveiling of the Nissan R35 GTR in October 2007, on the eve of that year’s Tokyo Motor Show.