sports marketing

Peugeot opens door to French Open dream

PEUGEOT Philippines has launched the first-ever Peugeot Philippines Tennis Open (PPTO), a nationwide tournament aimed to discover Filipino tennis champions who may, one day, represent the country in international competitions. Since 1984, Peugeot, one of the oldest…

Auto brands rev up on sports marketing

If you hear a roaring buzz in the motoring community nowadays, don’t be surprised.…