Strada

Mitsubishi Strada Palawan Media Eco Drive 2019

Mitsubishi Motors Philippines is on a roll lately as the brand just recently celebrated a huge milestone: breaching the 1 million-unit sales mark in the Philippines.…

Riding shotgun with Dakar Rally champ Masuoka on the Strada

Go-anywhere off-road prowess sits at the core of every Mitsubishi Strada pickup.…

Strada makeover: 2,400 changes

When Mitsubishi was confronted with the task of how to embolden its Strada pickup truck in a mid-life update, its team of engineers left no stone unturned in their search for innovations amid intense competition with rival…

New Strada

It was September 1978 when Mitsubishi Motors first launched in Japan a one-ton pickup truck named “Forte.”…

Contrasting growth reports by Mitsubishi, Hyundai

Two of the biggest automotive brands in the country have just reported their recent sales performance with Mitsubishi Motors Philippines Corp. (MMPC) announcing it ended the first half of 2015 on a high note.   Recording its…

A breakout summer for PH automotive industry

MANILA, Philippines–You know Pinoys love summer when their three-month calendar has that week-long blockout called “family outing.” Regardless of when that epic vacation happens (be it in March, April or May), the country’s automotive industry is ready…

Mitsubishi sets new benchmark with 2015 Strada

MANILA, Philippines–It was in September 2006 when Mitsubishi Motors Philippines Corp. (MMPC) introduced a pickup truck that featured many firsts: a shapely new bodywork that is more car-like, both in and out; spacious and comfortable rear seats;…

Mitsubishi PH to launch Strada in March

MANILA, Philippines–Mitsubishi Motors Philippines Corp. (MMPC) expects to more than double the sales this year of its all new Strada pickup, which will be launched next month. MMPC vice president for marketing services Froilan Dytianquin confirmed the…

One ride in Bangkok: the cars of the Thailand Motor Expo

Aside from the Bangkok Motor Show usually held in March each year, the regional as well as the local Thai automotive market look forward to the annual Thailand Motor Expo at the Impact Challenger Convention Center in…

Mitsubishi Philippines recalls Montero Sport, Strada models

Mitsubishi Motors Philippines Corp. (MMPC) is conducting a safety inspection campaign on both two- and four-wheel-drive models of its Montero Sport and Strada.…