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Riding shotgun with Dakar Rally champ Masuoka on the Strada

Riding shotgun with Dakar Rally champ Masuoka on the Strada

Go-anywhere off-road prowess sits at the core of every Mitsubishi Strada pickup.

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Strada makeover: 2,400 changes

When Mitsubishi was confronted with the task of how to embolden its Strada pickup truck in a mid-life update, its team of engineers left no stone unturned in their search for innovations amid intense competition with rival brands.

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New Strada

It was September 1978 when Mitsubishi Motors first launched in Japan a one-ton pickup truck named “Forte.”

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Contrasting growth reports by Mitsubishi, Hyundai

Two of the biggest automotive brands in the country have just reported their recent sales performance with Mitsubishi Motors Philippines Corp. (MMPC) announcing it ended the first half of 2015 on a high note.   Recording its highest monthly sales volume in June—with 4,607 units—the company registered a growth of 1.6 percent compared to 4,535 […]

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A breakout summer for PH automotive industry

MANILA, Philippines–You know Pinoys love summer when their three-month calendar has that week-long blockout called “family outing.” Regardless of when that epic vacation happens (be it in March, April or May), the country’s automotive industry is ready and raring to provide the ideal ride for the entire family, or for specific driving purposes to any […]

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Mitsubishi sets new benchmark with 2015 Strada

MANILA, Philippines–It was in September 2006 when Mitsubishi Motors Philippines Corp. (MMPC) introduced a pickup truck that featured many firsts: a shapely new bodywork that is more car-like, both in and out; spacious and comfortable rear seats; and a diesel engine that balances power and efficiency. The Strada instantly captured the market’s attention, and in […]

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Mitsubishi PH to launch Strada in March

MANILA, Philippines–Mitsubishi Motors Philippines Corp. (MMPC) expects to more than double the sales this year of its all new Strada pickup, which will be launched next month. MMPC vice president for marketing services Froilan Dytianquin confirmed the planned launch as parent firm, Mitsubishi Motors Corp. of Japan, had announced earlier this week the rollout of […]

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One ride in Bangkok: the cars of the Thailand Motor Expo

Aside from the Bangkok Motor Show usually held in March each year, the regional as well as the local Thai automotive market look forward to the annual Thailand Motor Expo at the Impact Challenger Convention Center in Muang Thong Thani, Bangkok.

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Mitsubishi Philippines recalls Montero Sport, Strada models

Mitsubishi Motors Philippines Corp. (MMPC) is conducting a safety inspection campaign on both two- and four-wheel-drive models of its Montero Sport and Strada.

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Mitsubishi Motors PH recalls Montero Sport and Strada

Mitsubishi Motors Philippines Corporation (MMPC) recently announced to the Department of Trade and Industry (DTI) that it will conduct a safety inspection campaign on Montero Sport and Strada, both two and four wheel drive models. The purpose of this safety inspection is to check the following: Weld condition of the front suspension lower arm – […]

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Apr 24, 2019

Summer is in full swing, and we all love a good road trip with family and friends. Before heading

Apr 10, 2019

The display of a Hyundai Kona Electric at last week’s Manila International Automobile Show (MIAS), plus Nissan Philippines’ recent

Apr 03, 2019

I am a firm believer that traveling gives kids a wealth of learnings that is sometimes better than just

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