THE tennis star became Kia’s brand ambassador in Spain when he was only 17, a rising talent on the court. This was in 2004. Two years later, Rafael “Rafa” Nadal was signed up as global Kia brand…
Just days after her first Grand Slam championship, Nissan named 20-year-old tennis player Naomi Osaka its newest brand ambassador. The announcement was made at Nissan’s Global Headquarters in Yokohama, marking one of Osaka’s first appearances in Japan…
LONDON — So far, Maria Sharapova’s attempts to limit the damage from her doping revelation have been well-judged, branding and crisis managers say. But whether she can hold onto her financial and sporting clout will ultimately depend…
