Harley-Davidson unveiled its new lineup of 2014 motorcycle models during the company’s annual Summer Dealer Meeting in Denver, Colorado. The star of the show is not a single new bike – rather, it’s the landmark product development effort that resulted in Project Rushmore’s delivery of innovative, customer-driven enhancements to the world’s best-selling line of touring motorcycles. The road trip will never be the same.
In the largest scale new model launch in the company’s 110-year history, Project Rushmore encompasses eight new motorcycles that feature improved power and braking performance, enhanced rider ergonomics, and dramatic styling updates that completely redefine and fundamentally transform the touring motorcyclist’s experience.
Through the implementation of Project Rushmore, Harley-Davidson maintains its leadership in the luxury touring and performance bagger segments with motorcycles that are smart, comfortable, responsive and simply stunning.
Project RUSHMORE produces thoughtful innovations and technology enhancements that build on the technological foundation that established the company’s dominant leadership in the touring motorcycle segment and collectively transform the Harley-Davidson Touring and Trike motorcycle platforms. Those enhancements slot into four customer-defined categories:
Control: Project RUSHMORE bikes pass faster, stop quicker and see farther at night, thus inspiring rider confidence. Each model features the new Twin-Cooled High Output Twin Cam 103 or the High Output Twin Cam 103 powertrains, Reflex Linked Brakes with ABS (Anti-Lock Braking System), and Daymaker LED and Dual Halogen lighting.
Infotainment: New color-screen Boom! ™ Box infotainment systems feature the first original-equipment voice recognition and touchscreen for music, GPS navigation and phone in motorcycling, with quality audio, Bluetooth connectivity, text-to-speech technology, plus support for intercom and CB communications in a single module.
Feel: Aerodynamics and ergonomics come together to improve comfort — from the new Batwing fairing with splitstream venting, which reduces head buffeting by 20 percent, to best-in-class ride for passengers with wider and deeper seats and new back and arm rests.
Style: The form and the function of many components are improved – a reshaped Tour-Pak and saddlebags with convenient One-Touch latches, sleeker fenders, lighter cast aluminum wheels and intuitive hand control switches.
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