Angas!” a boy shouted at this bright-green car with black racing stripes as it passed by him and his posse of playmates in a busy side street in Cubao, Quezon City.
Nissan—its very name means Japan Industries.
Nissan is under new management in the Philippines. New company Nissan Philippines Inc., under president Kenji Naito, general affairs head SJ Huh and sales manager Lee Junia, will be responsible for the unified sales and marketing of the Japanese brand.
Nissan’s lineup in the Philippines was once the mightiest, with category-leading cars like the Cefiro and Sentra. The brand introduced features such as ABS brakes, fuel injection and luxury trim for compact cars to the local market. With its expansive lineup of attractive vehicles, there’s no reason for the new Nissan Philippines Inc. not to be competing for the lead once again.
When Isuzu Philippines Corp. (IPC) started manufacturing vehicles in August 1995, the first product it rolled off the assembly line was a pickup truck, the TF 190. It was succeeded by the Fuego two years later. By the time the D-Max was introduced in 2003, Isuzu was already an established brand known for its toughness, reliability and excellent resale value.
One of last years’ biggest stories was the launch of the Volkswagen brand in the Philippines. Volkwagen is the biggest European automotive company in the world holding 12 brands under its belt, including: Audi, Bentley, Bugatti, Lamborghini, Porsche and Ducati. Brought in by the Ayala Automotive Holdings Corp., this partnership of two heavyweights is like the epitome of a perfect match in arranged marriage heaven.
David Beckham has joined Jaguar as a brand ambassador and will support significant forthcoming Jaguar product launches in China. British sporting icon Beckham will feature in above-the-line marketing campaigns for the brand in one of its most significant international markets. Bob Grace, Jaguar Land Rover China Managing Director, said: “We are absolutely thrilled that David will [...]
In a reaction to news reports appearing last week about the upcoming Asian V8 Championships being held in the Philippines, Nicholas W. Craw, president and CEO of Automobile Competition Committee for the United States (Accus), FIA Inc, e-mailed Automobile Association of the Philippines (AAP) president Gus Lagman last Wednesday (March 5). Craw’s letter indicated, in [...]
CATS Motors Inc., the Philippine distributor for Mercedes-Benz, recently unveiled the new CLA 45 AMG and the A 45 AMG in an intimate gathering of VIP guests in its Mercedes-Benz Greenhills showroom. This adds to its roster of AMG-powered Mercedes-Benzes already available in the local market. Felix Ang, President of CATS Motors, Inc. says that the [...]
In last week’s issue, Inquirer Motoring “faced off” three MPVs (multipurpose vehicles) in terms of space and drive. On the day that the Inquirer Motoring team got to drive them all together, these were some of the more notable observations:
After a spectacular media launch in Cebu last Wednesday starring popular singers Martin Nievera and Regine Velasquez, Toyota Motor Philippines (TMP) released the Wigo to motoring journalists for testing after their return to Metro Manila. I was one of the lucky few who got first dibs at Toyota’s entry in the fiercely competitive mini-compact segment.
Their unique selling proposition is that they’re multipurpose, and their buyers know how “multi” this can be—from cramming in as many as nine warm bodies to squeezing in the biggest of those appliances or balikbayan boxes. MPV may stand for multipurpose vehicle or multipassenger vehicle, but they might as well be called multipurpose versatility.
Being a die-hard Porsche 911 fanatic, a trip last year to the Frankfurt Motor Show, where Porsche unveiled the Type 901 prototype 50 years ago, a side trip to Stuttgart suburb Zuffenhausen was a must. The goal? To finally see the new Porsche Museum, a place I consider a spiritual home of sorts.
Following the success of the Mazda SkyActiv Experiment last year, Mazda Philippines conducted a second staging of the highly acclaimed fuel-economy run, this time for bloggers and car clubs.
This Volkswagen has the potential to do just that. Never before has a Jetta had this much sports appeal, this much fuel efficiency or this large a size.