Toyota Motor Philippines (TMP) attained a new sales record with 75,587 units sold for 2013 tallying its highest annual sales performance since its start of operations in 1988. In the Passenger Car segment, TMP sold a total of 25,847 units while its Commercial Vehicle segment made up for the balance with49,740 units.
Capping off the year with its December sales of 6, 976 units, Toyota’s strong performance was spearheaded by the All-New Toyota Vios which continues to be well received by the market. The best-selling vehicle in the country has tallied its 4th consecutive month of record-breaking sales last month registering 2,345 units. Year-to-date, Vios sales ended with a growth of 24% versus 2012 with total sales of 20,493 units.
Furthermore, Toyota’s 2nd best-selling vehicle the Innova, registered its highest sales for the year with 1,466 units sold in December. It ended the year with annual sales of 14,376 units. A growth of 8% compared to its performance in 2012. This proves to show that this model continues to win the hearts and minds of the consumers because of its great value and reliability.
In a statement, TMP President Michinobu Sugata expressed “TMP continues to move forward as exemplified by our sales milestones. I am pleased to report that we finished the year 16% over the year 2012 likewise, surpassing our forecast of 75,000 units.This new sales milestone wouldn’t have been possible if not for the trust and loyalty our customers have towards our brand. These achievements are our main drivers to consistently find ways to serve our customers better with excellent products and services.”
With such strong performance, the no.1 automotive company in the country is poised to achieve its 12th consecutive Triple Crown.
Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.
Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of Bandera. We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.
Copyright © 2014
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate: c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94