Boysen Knoxout’s Project EDSA finalist in Cannes Lions festival

Boysen Knoxout’s Biggest Air Filter project is a finalist at the Cannes Lions festival’s Act Responsible Tribute. As one of only two Philippine entries in the finals, the company is inviting Phlippine motorists who like the idea of paint that cleans the air to click and like their project via the link: https://bit.ly/1n1LqQO

Air cleaning dimension

Boysen Knoxout’s Project EDSA is the first public art project in the world that has an air cleaning dimension. “These artists are creating beautiful air filters for everyone to appreciate,” said Johnson Ongking, vice president of Boysen Paints.

Ongking explains that when the special paint reacts with sunlight, it reduces nitrogen oxides and other air pollutants found in vehicular emissions. Boysen Paint Inc. conducted a trial at Guadalupe MRT station last year and claimed that the paint cleans the exhausts of 30,000 vehicles daily.

Boysen KnoxOut Paint was formulated by chemical engineer Catherine Ramirez. She said it took her team three years to develop the right mix of ultrafine titanium dioxide, which is the main component in the paint that chemically reacts with air to reduce pollution.

The technology has been adapted from CristalActiv Global, a manufacturer of titanium dioxides used to clean air in coal plants in the last 30 years.

-With report from Penelope Endozo