Honda launches Mobilio MPV at under P1 million

Honda Cars Philippines, Inc. (HCPI), Honda’s automobile business unit in the Philippines launched the All-New Mobilio, its first 7-seater Multi-purpose Utility Vehicle (MUV) in Metrotent, Metrowalk Ortigas Center, Pasig.

With the aim to provide ultimate satisfaction to a wider range of customers, Honda developed the All-New Mobilio as a response to the needs and desires of people looking for the one affordable vehicle that can take them and their loved ones to places. In his opening remarks, HCPI President and General Manager, Toshio Kuwahara said that the All-New Mobilio is Honda’s first Multi-purpose Utility Vehicle (MUV) especially developed for the Asian market. “And with a clear grasp of the local culture, we believe that the All New Mobilio fits the needs and expectations of the Filipino family in a vehicle and we are thrilled to be able to finally introduce it locally and see more smiles on the road in an All New Mobilio”, Kuwahara added.

The engineers who worked on the All-New Mobilio kept in mind their ultimate goal – to surpass what other MUVs have offered in the market to be able to showcase Honda’s true value in the segment. With the needs and desires of the customers and Honda’s differentiation in mind, the development team harmonized all these and came up with a sporty and highly competitive package for Honda’s MUV.

The All-New Mobilio design was based on the “Progressive Private Jetliner” concept which offers modern and young styling, advanced technology, superbly spacious cabin, flexible seats and comfortable sedan-like ride that feels like sitting in a private jet.

The front bumper, grille and door are designed to emphasize energy and have a strong stance. The line that connects the headlights and front grille represents strength and stable motion. The rear showcases distinctive design of the floating rear pillar and the rear fender’s character line runs from the rear to the side body to convey a tough and strong stance. And to add to the dynamic appearance of the All-New Mobilio, the rear spoiler is attached to the body. On the side, the All-New Mobilio displays a glassy cabin and with the application of the lightning bolt belt line to provide optimal visibility from the second and third row seats. With its cabin design, body integrated spoiler, and dynamic stance, the All-New Mobilio clearly sets itself apart from other MUVs in the market by avoiding a boxy look typical in the segment.

Number-wise, the All-New Mobilio measures 4,386mm – 4,398mm (RS) long, 1,683mm wide, 1,603mm tall and 2,652mm wheelbase. The All-New Mobilio’s dimensions were carefully studied and researched on to fit the needs of the market such as length that would fit the average size of household parking spaces and in shopping malls, a 5.2m turning radius for easy maneuverability and driving around the city and a 189 mm ground clearance that provides a comfortable ride even on rough roads.

With the All-New Mobilio, Honda reintroduces one of its sporty grades, RS. RS is Honda’s sporty grade for everyday sport as it balances day-to-day utility with sportiness. The RS grade is among other Honda sport grades, Type R and Si. Honda’s RS or Road Sailing design is integrated in the All-New Mobilio top of the line variant. The All-New Mobilio RS flaunts seven exclusively-designed exterior parts namely front grille, front bumper, 15” alloy wheels, side sill garnish, rear spoiler, rear bumper, tailpipe finisher and the RS emblem. With the RS design, a sportier and sophisticated character is presented in Honda’s first Multi-purpose Utility Vehicle.

Under the hood is Honda’s 1.5 liter i-VTEC engine that delivers maximum power output of 120 ps at 6600 rpm and 145 NM of torque at 4600 rpm. The 1.5 liter i-VTEC engine is mated to either an improved 5-speed Manual Transmission or the new Continuously Variable Transmission (CVT) developed under the Earth Dreams Technology to keep the balance between power and fuel efficiency.

Inside, the All-New Mobilio interior embraces a “prime comfort” theme consistent with its class leading and comfortable cabin. Maintaining the Honda design philosophy of “Man Maximum, Machine Minimum”, high quality is reflected in every element of the interior design to provide ultimate comfort and satisfaction to all seven occupants.

Honda has given considerable effort to its second and third row seats to create wider and longer space for the legroom and knee clearance; and generous space for the headroom. The second row seat is a 60/40 split, recline, fold, and tumble type with 90mm slide function for middle-seat passenger comfort and ensures easy access to the third row. The third row seat, on the other hand, is a 50/50 split, fold, and tumble type which gives more flexibility to accommodate different hauling needs. Furthermore, the third row seat can be quickly and conveniently tumbled forward for maximum the cargo space.

Honda’s new MUV cockpit features concentrated high-functional controls with luxurious silver trim to enhance driver satisfaction. The triple analog three dimensional (3D) meters easily show crucial information the driver needs at any given time and present it in a striking appearance. To supplement this, white and blue illuminated outlines were incorporated to give an advanced feel of the cockpit.

The All-New Mobilio RS is equipped with a 7-inch touch screen audio unit with built-in navigation system powered by Garmin. The head unit includes easy to operate features such as Emergency Hotline Button for sudden roadside needs, Bluetooth audio and hands-free telephone (HFT), CD/DVD drive, as well as USB and AUX ports. Meanwhile, an advanced 2-DIN with Bluetooth audio and hands-free telephone (HFT), CD, USB and AUX ports is available for the V variant.

Along with the exceptional features and comfort that the All-New Mobilio offers, Honda equipped its first MUV with safety features to provide peace of mind to all its occupants. The All-New Mobilio is built with driver and passenger SRS airbags, Anti-lock Braking System (ABS) with Electronic Brake-force Distribution (EBD), Seat Belt Reminder, ISOFIX and Immobilizer as standard safety features in all variants.

The All-New Mobilio is available in three variants with the following suggested retail prices:

1.5 E MT                                                           Php 807,000

1.5 V CVT                                                          Php 877,000

1.5 RS Navi CVT                                                Php 967,000

1.5 RS Navi CVT (White Orchid Pearl)                Php 987,000

To further provide ownership experience to Honda’s valued customers, two special Utility Modulo packages are offered. The Utility Package 1 includes genuine Modulo door visor, trunk tray, body cover, seat back utility box and seat back holder. Meanwhile, the Utility Package 2 includes genuine door visor, cargo storage, seat back holder, angle adjustment kit, table holder and step side garnish. The special Modulo packages are sold separately in dealerships nationwide.

The All-New Mobilio is offered in five colors:

Alabaster Silver Metallic (all variants)

Taffeta White (V CVT and E MT)

Crystal Black Pearl (RS Navi CVT and V CVT)

Sunset Orange (exclusive to RS Navi CVT only)

White Orchid Pearl (exclusive to RS Navi CVT only)

Check out the All-New Mobilio and find out how Honda’s first 7-seater Multi-purpose Utility Vehicle will make you smile. Visit all authorized Honda dealerships nationwide or visit www.hondaphil.com to know more about the details and specifications of each variant.

Honda will also give away a brand new Honda Mobilio through its Mobilio 7 Smiles raffle promo. Just register via text or through www.hondamobilio.ph and watch Turbozone on May 2, 2015, 10:30 AM, remember the keyword that will be flashed for a chance to win a brand new Honda Mobilio. This promo is covered by DTI-FTEB-SPD Permit No. 3286 Series of 2015. See full mechanics on www.hondamobilio.ph.