Filipino car enthusiast given first BMW “Friend of the Marque” award in SE Asia
BMW AG strives to recognize its owners worldwide that foster camaraderie and goodwill by creating an official BMW Clubs Community. These clubs are grouped by continent and region (Europe, America, Africa, Australia and Asia Pacific), and each club has its own set of officers and is run independent of BMW. Locally, the BMW Car Club of the Philippines (BMWCCP) is the only official car club of BMW in the country recognized by the International Council of BMW Clubs. Established in 2001, BMWCCP is under the Asian umbrella of the BMW Clubs Community.
BMW AG recognizes individuals who feel an affinity and passion for their brand – enthusiasts who value BMW not merely as a manufacturer of high quality products but equally as a friend and partner.
Last December in Taipei, the German automaker awarded the prestigious “BMW Friend of the Marque” recognition to a Filipino – Edwin D. Reyes. This title and recognition is the first ever to be given to a BMW enthusiast in South East Asia.
Reyes served as the immediate past president of the BMW Car Club of the Philippines. During his five-year term (2010-2015), he instituted several programs and activities that brought the BMW Marque closer to the hearts and minds of the Filipinos. Activities that not only catered to brand enthusiasts but programs that also involved Community Service Related projects. These included activities that gave support to the Philippine Red Cross, The Shepherd of the Hills Children’s Foundation and the World Wildlife Fund Philippines.
Reyes said – “When we have the capacity and resources to do more for the improvement of others we should do all we can. We should always be a positive inspiration, a ray of light and a symbol of hope.”
Because of his hard work and zeal for the brand, the club earned numerous accolades under his watch including the prestigious 2016 BMW International Club of the Year Award.