Ford vehicle sales in H1 hit new record

Ford Philippines hit another record first-half sales performance as total vehicle sales from January to June this year reached 10,427 units, up 18 percent from a  year ago.

In June alone, the company’s vehicle sales rose 10 percent to 1,870 units, driven largely by continuing strong demand for three nameplates, namely EcoSport, Ranger and Explorer.

“We’re continuing to be a leading brand of choice for Filipino customers across the country, and it’s so exciting to see our global Ford vehicles, particularly Ranger and EcoSport, continue to build on their success by appealing to an even wider range of customers’ lives and lifestyles,” Ford Philippines managing director Kay Hart said in a statement.

According to Ford, the Ranger remained the company’s top-selling model in the Philippines and was named the bestselling pickup in the country last year. Sales for the Ranger rose 26 percent to 755 units year on year, bringing total sales for this particular nameplate to a total of 4,327 units, up 32 percent compared to the same period last year.

The popular EcoSport delivered its best month since being launched in the Philippines last year with retail sales rising 59 percent to 767 units in June 2015. Sales of the compact sports utility vehicle for the first six months of the year reached 4,133 units, making EcoSport Ford’s second best-seller among its line up.

The premium Explorer SUV posted a 24-percent increase in sales to 110 units in June while the sporty Fiesta delivered sales of 117 units for the same month. Sales of the new Mustang, meanwhile, reached 48 units as this sixth-generation pony car continued to attract both current and new-to-Ford customers.

Hart also disclosed that Ford Philippines would continue to expand its nationwide dealership expansion with the opening of Ford Sta. Rosa and Ford Ormoc in July, bringing the number of authorized dealers to 38 locations. Ford remains on track to open 40 dealerships by the end of the year.

“Our ongoing dealership expansion is helping to better serve our growing base of customer across the country, and ensure the very best customer and ownership experience with convenience, accessibility and world-class service,” Hart added. -Amy R. Remo