Toyota Motor Philippines sets new monthly sales record

The No. 1 automotive brand in the country rewrote history by registering 10,678 units in a single month last July.

Coming from its last sales record in May with 10,511 units, Toyota proves once again that it can go even further by beating its own monthly sales performance just after two months.

This is the first time any local car manufacturer has achieved such sales volume.

Toyota’s sales grew with the continuous high demand for all its models, with the Vios, Innova and the mini hatchback Wigo specifically registering record sales performance to date.

The third-generation Vios which was launched just two years ago remains a steadfast choice in the Philippine market. Last July, the best selling car in the country recorded 3,102 units, the very first model to achieve such number in a single month.

The Innova, on the other hand, marked 1,653 units and continues to be the MPV to beat in its segment.

The Wigo also continues to prove its edge against its competitors in the segment by tallying 1,189 units, its highest figure since it was first introduced last 2014.

On a year to date basis, Toyota showed a growth of 17 percent versus the first seven months of last year with accumulated sales of 68,395 as of July 2015.

In a statement, Toyota Motor Philippines (TMP) president Michinobu Sugata said, “On behalf of the whole Toyota family, we would like to extend our sincerest appreciation to our customers for constantly making our brand the preferred choice. We are pleased by the unwavering support as seen in our most recent sales milestone in July. This is indeed a good way to celebrate our 27th anniversary this month in the country.”

He added, “Achieving another 10,000 unit sales level is already an accomplishment in itself. However, going the extra mile and recording our highest tally yet at 10,678 in a single month is a proof of how customers continue to enjoy the exceptional Toyota ownership experience.

“This has always been fastened by the Toyota Sure Advantage (TSA) wherein all customers can be assured that each Toyota vehicle is ingrained with traits of Great Value, Quality, Durability and Reliability and Pioneering Technologies that all make up for a Fulfilling Ownership.

“Truly, as we move forward, we see each accomplishment as another motivation for our Team to constantly find ways in serving you, our customers and partners even better.”