Audi is appealing to younger consumers — and Audi fans of all ages — with Lego versions of some of the brand’s fastest cars. The toy manufacturer has extended its “Speed Champions” series by coming out with versions of two Audi race cars.
For the honor, the iconic maker of connectable,plastic toys selected the R8 LMS ultra that won in the Nurburgring in 2014, and the Audi R18 e-tron quattro from the FIA World Endurance Championship.
The cool new little constructible collectibles are available in stores and online at sites including www.toysrus.com and www.lego.com, for $14.99 each.
The two Audi models are among seven new vehicles that are getting the official Lego treatment this spring, a lineup of nameplates that also includes the Chevrolet Corvette Z06, Ford Mustang GT, a Ford F-150 Raptor model, a Chevrolet Camaro drag racer and a Porsche 911.
For kids wanting to build their dream car, Ford Mustang and F-150 Raptor LEGO Speed Champions sets are now available. Kids ages seven and up, including those young at heart, can purchase either set directly from the LEGO store. The 185-piece Mustang kit includes a time board and race driver and retails for $14.99, while the 664-piece F-150 Raptor set sells for $49.99 and features a well-equipped garage, trailer, a drag racing Christmas tree and Model A hot rod, plus a crew of Ford workers to ensure top-quality work.
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