New Mazda3 launched in Japan

Mazda Motor Corporation has released an updated Mazda3, which goes on sale in Japan today. Here’s the news from Mazda:

Mazda’s new-generation lineup, which is designed to offer Jinba Ittai driving performance and an ideal driving position, got its start with the launch of Mazda CX-5 in 2012.

These products have been developed based on a human-centered development philosophy supported with research into human traits and sensations in order to ensure a pleasing driving feel.

The new Mazda3 features G-Vectoring Control (GVC), the first in a series of new SKYACTIV-VEHICLE DYNAMICS technologies that provide integrated control of the engine, transmission, chassis and body to enhance the car’s Jinba Ittai feel, and a range of other design and equipment updates.

“Mazda is striving to become an irreplaceable presence in the lives of our customers, to create a special bond with them and to be a ‘one-and-only’ brand they will choose again and again,” said Masamichi Kogai, Mazda’s President and CEO.

“In order to do that, we will continue updating our models with next-generation technologies based on our human-centered development philosophy, without concern for the timing of redesigns.”

The 2017 Mazda3 goes on sale in the U.S. later this year.