Michelin unveils LTX Force tire in PH market

Michelin introduced the Michelin LTX Force all-new tire for SUVs and light trucks at a press conference attended by the motoring media today and in line with its tagline “Whatever The Terrain, One Tire Handles It.”, comes with the best of Michelin’s on- and off-road technologies for multi-purpose use on all types of terrain.
“On a global scale, the SUV tire segment is growing larger in strategic importance. Over the past two years, it has outgrown the passenger car tire segment, and will continue to do so for the next five years. Our target drivers are people whose lifestyle, location or profession demand driving on and off-road, and need the best experience on both type of terrain. So the launch of Michelin LTX Force reinforces our commitment not only to fulfill the needs and expectations of our customers with multiple exceptional performances, but also to respond to ever-changing market conditions in order to remain at the forefront of the industry,” said Michael Nunag, Chief Representative, Michelin Philippines.

Suitable for every terrain – ranging from asphalt highways, concrete roads, to unpaved, gravel, sand, and wet mud paths; the newly launched features both on-road capabilities and off-road toughness. Its on-road capabilities are enabled by its CompacTread Technology, where its reinforcement between tread blocks increases the contact area with the ground for better braking and safety and BevelTread Technology, where a rounded sloping edge cuts the peaks of noise power at the frequency which is sensitive to human ears, thus providing a peaceful ride. Its CushionGuard Technology, which absorbs road imperfections for a more comfortable Its off-road toughness is enabled by an extended sidewall biting edge feature which improves the sidewall’s cut-chip resistance; plus deep and open shoulder design for off-road traction.

“Off-road technologies behind the Michelin LTX Force are derived from the World Rally Championship (WRC), one of the world’s most demanding rallies – thus, providing another example of Michelin’s “from track to road” philosophy. At the same time, on-road technologies make the tire brake better on wet roads and last longer. According to tests conducted by third parties, the Michelin LTX Force brakes up to 2 meters shorter and delivers 35% more mileage when compared to its competitors in the dual-purpose tire category,” added Nunag.

With the Michelin LTX Force, customers can be ensured of safety and versatility with excellent on-road grip and great off-road traction, as well as of longevity and durability with better mileage and a tougher design.

The new tire will be available from Michelin authorized dealers nationwide within the year. To look for the dealers near you, visit their website at www.michelin.com.ph.