What is a 『45』? It’s Hyundai’s new electric concept car
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August 22,2019
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APPARENTLY, it is inspired by Hyundai Motor’s first model which the brand put out in the 1970s. It is Hyundai’s full-electric concept car, which the company will present at the Frankfurt Motor Show on September 10-22. It points the direction Hyundai will take in terms of car design. It is called the 『45』. No, that is not a typo.
The car explores the “evolution of Hyundai’s ‘Sensuous Sportiness’ design language,” according the company. It explains “’Sensuous’ stands for enhanced emotional values that customers can experience through design, and ‘Sportiness’ is determined to implement those values through innovative mobility solutions.”
No details about the car have been released. But considering its gimmicky name it can be expected Hyundai will strategically put out bits of information regarding the car during the run-up to its unveiling.
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