Posing beside an MG RX5 SUV featuring the SEA Games logo are, from left, Vance Lin, Director of Sales-China of Mediapro Asia; Sherman Tan, Head of Business Development of Mediapro Asia; Lyn M. Buena, Executive Vice President and Director for Marketing and Communication Services of MG Philippines; Jojit Alcazar, Senior Managing Director of the SEA Games Organizing Committee; Atty. Alberto B. Arcilla, President and CEO of MG Philippines; and Xu Shengyu, Chief Representative for Philippine Market of SAIC Motor International.
The highly-anticipated and upcoming 30th Southeast Asian Games will be a source of pride and inspiration for the country, as the Philippines once again plays host to the region’s biggest biennial sports event.
Morris Garages—better known as MG, announced yesterday that it has signed an agreement with the Philippine Southeast Asian Games Organizing Committee (PHISGOC) and Mediapro Asia to be the Official Mobility Partner of the 30th Southeast Asian (SEA) Games and the 10th ASEAN Para Games.
The deal will include 80 units of MG vehicles bearing the 30th SEA Games logo and will be used to transport the athletes and teams of participating countries to and from the sports venues and its other activities.
MG Philippines President and CEO Atty. Alberto B. Arcilla, says: “To be part of the 30th Southeast Asian games—an edition that features so many milestones and firsts—is a distinct honor for us at MG Philippines. As the Official Mobility Partner of the 30th SEA Games, we are grateful to provide meaningful assistance to all local and international athletes and teams by equipping them with safe, comfortable, and stylish rides for the duration of the games. It is our privilege to be of service to all athletes as they battle it out for their respective countries, and it invigorates us to see so many energetic talents sharing in the spirit of competition and camaraderie. Through this partnership, we uphold the long sporting heritage of MG and enliven the competitive spirit that fuels MG to excel.”
This high profile partnership would allow MG vehicles to be seen in many parts of the country as MG supports all the competing athletes participating in the 30th SEA Games with the hashtag #DriveToWin.
Lars Heidenreich, Managing Director of Mediapro Asia, shares: “We are thrilled to have another partner on board through us. With MG, we hope this sponsorship turns the Philippines into a stronghold for the brand.”
The British heritage brand MG prides itself with almost a century of motoring history behind it and is one of the fastest growing brand. The timing of MG’s participation in the SEA Games couldn’t be more appropriate since besides its presence in the country and in Thailand, MG will also be available very soon in Indonesia.
The MG brand is positioned in a number of highly competitive segments in the local auto industry, but its youthful and energetic vibe and package is the perfect fit for its partnership with the 30th SEA Games, MG identifies with and celebrates the pursuit of excellence. The same values that drive MG forward: discipline, honesty, innovation, hard work, character, and fun are mirrored in each and every SEA Games athlete. In this respect, MG emulates and reflects the greatness present in every SEA Games athlete.
The Philippine SEA Games Organizational Committee (PHISGOC) Foundation, Inc. also expressed its thanks and is likewise delighted to have MG on board, as a transportation and mobility partner who can surely accommodate the needs of all the athletes and participants of the 30th SEA Games.
PHISGOC Senior Managing Director Jojit Alcazar, says: “We thank MG for the opportunity to partner with a brand with such a rich motoring heritage. We are likewise very thankful to MG for providing everyone in the SEA Games with the ability and the means to move around all our many game venues all over the country.”
The SEA Games sponsorship continues MG’s sports marketing thrust.
Only last August, it sponsored the One Championship: Dawn of Heroes at the SM Mall of Asia Arena in Pasay City featuring Eduard Folayang against Eddie Alvarez as part of the One Lightweight World Grand Prix.
MG Philippines raffled off a limited ‘Champion Edition’ ZS with the winner also getting an all-expense-paid trip to Baguio City to get a hands-on training session with Folayang and his teammates at Team Lakay.
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